Fudge Professional Clean Blonde Damage Rewind Violet-Toning Shampoo 250ml

Banishes yellow brassy tones along with damage from blonde, bleached hair with Opti-PLEX technology for 95% stronger hair.

Don’t choose between toning and repair! This dual-force purple shampoo contains our salon-strength violet micro-pigments that instantly knock out brassy tones, whilst the unique Opti-PlEX™ technology penetrates deep into the hair’s core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.

Hair is blonder, 95% stronger*, and 10x smoother with double the softness**.